We worked with Off The Street Club on their yearly fundraising luncheon. To drive donations, I spearheaded a campaign asking donors (mostly wealthy northsiders) to imagine what it would be like if the crime of West Garfield Park was happening in their neighborhood.
I co-wrote this video that placed real life crimes of West Garfield Park on to the streets of Chicago’s affluent North Shore neighborhoods. I also lended my acting talents as “Concerned Reporter 2".”
Here we created a digital experience where visitors could input their address and see the crime stats for the area. Instead, the crime stats of West Garfield Park were overlaid onto their address, showcasing just how intense the crime problem is for the kids of Off The Street Club.
To push donation efforts on social media, we created a striking Facebook Canvas experience. Here we took actual West Side crime headlines and replaced the locations with North Shore town. Viewers could swipe through to see the headlines, learn about the club and donate.